Ann Ugh

Are You Doing THIS With Your Dental Marketing?

The other day, I was flipping through my neighborhood Val Pak, when I started to read the ads for all the dentists.

Let's see...

...There was one dentist who offered a discount coupon on an exam and X-ray.

...Then there was the dentist who offered an even LOWER discount coupon on an exam and X-ray. (This will attract price shoppers to your dental practice -- which can be a complete headache.)

...Next there was the dentist who targeted denture suffers. And as I recall, he had some kind of "Delicious Denture Offer" for this niche group.

...And finally, there was an ad from a dentist offering a Free Whitening Tray for readers who picked up the phone and scheduled their first appointment.

You know what?

While I liked the ad from the denture dentist (because he targeted a niche)... and... I liked the ad from the dentist who gave away the free whitening tray, there was still one thing lacking from all of these ads.

They Were Boring!

Put yourself in your prospect's shoes. They've had a long day. Their boss was in a foul mood. They spilled their coffee all over their new Anne Klein dress. And they just learned that their kid is failing High School algebra.

Ugh!

And then, they open their Val Pak... hoping to "brighten their mood" with something that looks interesting. And all of the ads (including your dental ads) are boring!

This just makes your prospect feel worse. And that should not be the aim of your marketing!

Instead, you want the words in your ad to grab your prospect's attention... and... put a bounce in her step.

Which is the ULITMATE secret to getting the most from your dental marketing dollars. And the only way to "dig in" to her emotions.

To do this, you load your dental marketing ads with action words AND personality. Which is the "one-two" punch to excite and motivate your prospect to pick up the phone and give your dental practice a try.

Do this and you'll see a remarkable ROI increase in your dental marketing dollars! Instead of losing money... or breaking even... you'll begin to get two... three... possibly even five dollars back (for every dollar you invest).

And just because you added a little "spice" to your dental marketing!

About the Author

Wes Murph saved his dentist's practice from bankruptcy thanks to tried and true "emotional direct response marketing". To learn more about Wes' system, check out: www.DentalMarketingDynamite.com

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