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Zhejiang Shoes: "Phoenix" choice and wisdom - Zhejiang, footwear, raw materials - footwear industries

Editor's note: the production and management in the face of new situations and new problems, Zhejiang enterprises to the difficulties, the transformation and upgrading? Promoting entrepreneurship and innovation in what is good practice and good experience? Recently, this reporter went to survey interviews to understand the entrepreneurial thinking and exploration of ways to develop local leadership to listen to the expert advice and written a manuscript, I hope all of you some points.

"China's economy this year is probably the most difficult year."

This year's national "two sessions", Premier Wen Jiabao phrase Reminders, has become must face reality.

Raw material prices, labor costs, a tight money market ... ... the economy of a small block "cells", as large as tens of billions of group sales, Zhejiang enterprises earlier than other places, faster, deeper feel changes in the external environment, and the attendant difficulties and challenges.

Reporters, however, the survey found, even if the difficulties facing the worst, and the total enterprise unyielding, calmly resolve; even in the massive economic downturn, the company will have the safe side, and even live longer than ever before moisture.

These companies survive the current crisis, as inevitable as the phoenix ashes, soar.

"Phoenix" option?? Open heart problems take the initiative

This year, the difficulties and challenges faced by SMEs, it was the image to be compared to "4 knife," plus "a rope." , "4 knife" refers to the exchange rate appreciation, as well as energy, raw materials, labor costs have risen, "a string" is the credit tightening. But faced with the same "4 knife" and "Rope", why some companies have cut profit margins are minimal, some enterprises are safe?

Reporter visited the survey found, caused by reason of this differentiation is not the size of enterprises, and even the industries in which its relevance is not perceived as close, but in the attitude of business difficulties, and the resulting resort.

"China Paper is" Water Town, Wenzhou, as the yield dropped shoe business, refrain from lead Leather Sharp contraction in demand for processing industry, a number of enterprises sad day. However, Binh Duong leather company Far East, but by leather processing, a " Nike "" Adidas, "" Aokang "And other famous brand supplier, escaped severe market impact. And now the profit of leather products, hides more than the rough several times.

Auto parts industry also face higher prices of raw materials like steel, Export The U.S. sub-prime mortgage market crisis and contraction problems. However, being located in Hangzhou Xiaoshan strong joints, Ltd. in April of this year's report shows that its profit rose 61%. It's "magic weapon" is to constantly develop new products in the industry to maintain profits at 20% of the "golden age", "being strong" annual investment in R & D funding is not less than 6% of sales. Last year, 19 new products this year, plans to develop 23, the current proportion of sales of new products to reach 51%.

Long, Zhejiang enterprises rely mainly on low-cost, low-price competition. For many enterprises, which have become a "habit", the face of unexpected change, if ignored, is clearly a "ostrich mentality." At this moment, to face difficulties, to take the initiative, is the solution. This is the "Phoenix" choice.

Jiashan Wood Industry Co., Ltd. Yue Ji Na staff rationalization proposals, which greatly improves production efficiency and profitable when others think they are too soft on orders received; Ryan's Electrical business initiative "Baotuan" expand overseas market, appeared in India, Thailand and other countries, not only won Order Also widen the space for development, from January to April this year, total exports rose 59% ... ...

Compared to other companies, "Phoenix" are perhaps the only multi-step "one small step", but cost more in the "pull point", or just more of "a little creative," but is this "more "The courage, let them different.

"Phoenix" wisdom?? Seize the opportunities ahead of the layout Zhe Jiang Fuling

Holding Group is a plastic film, the original main industry of private enterprises, although already has four world-class advanced production lines, annual sales booming, but the chairman has potential energy, see: plastic film in the downstream industry, must extend to the top of the industry chain, to form new advantages and development.

Thus, investment in two billion yuan of three-round petrochemical project came into being. Last year, a production, the production of 300,000 tons of polypropylene products, sales revenue reached 3.5 billion. This year, the potential energy, is prepared to invest 500 million yuan, using Japan's patented technology, the development of a annual output of 150,000 tons, sales of 3.0 billion, to fill the gaps in the polypropylene project Impact of new materials.
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